Moisés García Soto

CHIEF MARKETING & GROWTH LEADER

CMO-level executive with 15+ years of experience driving revenue growth by aligning marketing, sales, brand, and customer strategy across retail, FMCG, and premium brands. Proven ability to own revenue impact, accelerate pipeline, and execute go-to-market strategies. Strong track record in building demand engines, enabling sales teams, optimizing omnichannel performance, and managing complex stakeholders. Recognized for strategic clarity, analytical rigor, and disciplined execution focused on profitability and sustainable growth.

Value Proposition

As a CMO, I focus on three core outcomes:

• Revenue growth aligned with sales priorities
• Customer value through acquisition, retention, and LTV optimization
• Scalable execution driven by clear KPIs and measurable results

Leadership Philosophy

Marketing must be accountable for revenue. I lead with a commercial mindset, ensuring brand, demand, sales, and data work together to deliver growth, profitability, and long-term competitive advantage.

Brand and Business Projects

End-to-end projects I led, turning strategy into high-impact executions that drive visibility, engagement, and sales.

Learn More

Habanos Day 2023

Habanos Day 2023 was designed as a strategic sales and brand experience, driving real business opportunities at every turn. Every detail, from the curated guest list to immersive activations, was crafted to elevate brand perception, boost engagement, and create measurable revenue impact. This is where marketing and storytelling converge to turn memorable moments into tangible sales results.

Tequila Smart City 2040

Tequila 2040 transforms the city into a premium brand and a business powerhouse. Every project is designed to amplify its global image, attract investment, boost tourism, and generate measurable revenue—turning Tequila’s heritage into a high-impact growth engine.

Looking for a CMO leader focused on revenue?

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‘‘Moisés brings a rare combination of strategic insight and commercial rigor. He seamlessly integrates marketing and sales to drive tangible business results and sustainable growth.”

Alexander Burguess - CEO

‘‘Moisés operates as a true CMO, combining strategic vision with strong commercial execution. He consistently aligns marketing and sales to deliver measurable growth.”

Monserrat Molina - Marketing Manager

“Moisés excels at translating marketing strategy into real business impact. His ability to align brand vision with revenue goals consistently drives measurable growth.”

Federico de Arteaga - Business Consultant

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